That Rebellion team are fruity enough for me!
Peter Allen
WTF Founder
Overview
Building a website from the ground up isn’t easy, with deadlines, external graphic designers and more Rebellion made it happen for WTF. Keep reading to see how we took this brand from inner circle orders to national shipping.
Wine That’s Fruit was a product that was initially created for an inner circle of the Director. After receiving much praise it was clear this product needed to be taken to market. From that, the decision was made that a fully inclusive website needed to be built. The website required full E-Commerce services as well as the ability to rank on Google and drive traffic and new sales to a wider audience.
Problem
Taking a new product to market as a startup.
Solution
This started off with a complete audit of the current process as well as competitor research to analyse optimal user journeys. Throughout the process of the build, it was essential to focus on product placement and user experience to maximise conversion rate.
The website was built with full SEO strategies in mind to truly hit the ground running from all angles of website builds. From launch, Rebellion wanted to ensure that the WTF website was working to convert sales as well as the ability to rank on specific keywords.
During the website-building process Rebellion worked with external graphic designers to help create the brand and design of the website. Ensuring the graphics worked within the parameters of the website as well as hitting the necessary marks to create the full user experience.
Once the website has been created we implemented a fully operational backend sales process. Utilising Woo Commerce to manage stock and the sales process. Integrating Stripe was essential to manage customer payments, as well as setting up essential plugins to manage email automation and stock inventory.
It was imperative to create a technically sound website that allowed for future SEO strategies to be implemented. A fully comprehensive SEO strategy allows for products and pages to be ranked on Google for relevant key terms and searches. This enables a website to be found by organic search traffic and ultimately leads to sales.
Working within an agile methodology, we launched the website on a minimum viable product as we continue to analyse and optimise the website. This is all done via analytical software that allows us to update and edit the website based on user response and accurate data.
Conclusion
We continue to work on the WTF website and SEO strategy, while also utilising the power of Social media and influencer marketing.
Building a website takes insight from many different departments. From user experience, SEO-optimised designs, and strategies it’s no wonder that creating a website from the ground up isn’t as easy as people make out.
If your website isn’t delivering the results you expect, join the Rebelution and speak to our team.
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