Here, you'll find a treasure trove of comprehensive hints, actionable tips, and in-depth guides designed to empower you with the knowledge and strategies you need to elevate your marketing efforts.
Whether you're a business owner or a marketing professional, our blog is packed with practical insights and innovative ideas to help you stand out, connect with your audience, and achieve your goals. Dive in and discover how to make your marketing more impactful, creative, and rebellious.
11 min read
9th Sep 2026
How AI Decides Which Schools to Recommend to Parents
A parent looking for a school used to begin with a fairly predictable Google search. They might type “independent schools near Oxford”, open several websites and gradually build a shortlist. Increasingly, there is another option. They can ask an AI system a much more specific question. “Which independent girls’ schools...
Tim Daddio
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11 min read
2nd Sep 2026
LinkedIn Isn’t a Megaphone: How Firms Actually Win Work There
LinkedIn can create a slightly misleading impression of what business development looks like. Open the feed and there is no shortage of activity. Firms announce new hires, congratulate colleagues, share awards, publish articles, celebrate office anniversaries and occasionally reveal that the entire team spent Friday afternoon building a raft for...
Tim Daddio
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11 min read
26th Aug 2026
Winning the “Independent School Near Me” Search: Local SEO for Schools
For independent schools, visibility is often local before it is anything else. Here’s how to make sure your school appears when nearby families start searching. For many parents, the search for a school begins before they know the name of the school they are looking for. They are searching for...
Tim Daddio
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11 min read
20th Aug 2026
Your Website Gets Traffic but No Enquiries, Here’s Why.
Getting more people to your website is usually treated as a good thing, and in most cases it is. SEO is working, campaigns are generating clicks, people are finding the business and the traffic graph is moving in the right direction. The problem comes when none of those visitors actually...
Tim Daddio
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11 min read
12th Aug 2026
What Parents Judge in the First 5 Seconds on Your School Website
A prospective parent arrives on your website for the first time. They may have found you through Google, followed a recommendation, clicked through from an advert or opened your site alongside four other schools they are considering. Within a few moments, they are already forming an impression. They probably have...
Tim Daddio
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11 min read
5th Aug 2026
The Quiet Death of the Blue Link: What Zero-Click Search Means for You
For years, the deal with Google was fairly straightforward. Somebody searched for something, Google showed them a list of websites and they clicked one of the blue links to find the answer. That journey still happens, but not as often as it used to. Google now answers many questions directly...
Tim Daddio
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11 min read
29th Jul 2026
Selling Trust, Not Stuff: Why Professional Services Marketing Is Different
Selling a professional service is a slightly strange transaction. The client is being asked to pay for something they cannot examine beforehand, take home in a box or return because it looked better on the website. They cannot test a solicitor’s judgement, inspect an accountant’s advice or ask a consultant...
Tim Daddio
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11 min read
22nd Jul 2026
Open Days Aren’t Enough: How Families Really Choose a School Now
Open days remain one of the most important moments in the school admissions journey. They give families the opportunity to experience the atmosphere of the school, meet pupils and staff, explore the facilities and begin to imagine what daily life there might feel like for their child. Schools understandably invest...
Tim Daddio
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11 min read
15th Jul 2026
Is Your Business Invisible to ChatGPT?
Business owners have spent years thinking about whether their company appears on Google. They may now need to ask a second question: does it appear when somebody asks ChatGPT? People are beginning to use AI tools to research suppliers, compare services and create shortlists. Instead of searching for “accountant Birmingham”...
Tim Daddio
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11 min read
8th Jul 2026
Referrals Are Drying Up: How Professional Services Firms Win Work in 2026
Referrals have traditionally been one of the best ways for professional services firms to win new work. A happy client recommends you to a colleague, a trusted contact makes an introduction and the resulting lead arrives with a degree of confidence already established. The difficulty is that referrals are unpredictable....
Tim Daddio
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11 min read
24th Jun 2026
Your School’s First Impression Happens Online
Your next prospective parent may already have formed an opinion about your school. They have not visited, spoken to admissions or watched the head deliver an uplifting speech about curiosity, character and preparing children for a changing world. But they have searched online. Perhaps they Googled ‘best independent schools near...
Tim Daddio
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11 min read
22nd Jun 2026
SEO vs GEO: What’s the Difference? And Why You Now Need Both
SEO ain’t dead, baby… It’s not standing still either. Search is changing fast. But Google is still here. People are still searching. Websites still matter. Content still matters. Technical foundations still matter. It’s just people are no longer only finding information through the classic list of blue links. They’re asking...
Tim Daddio
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11 min read
1st Sep 2025
How to Measure, Improve & Convert Website Engagement: 10 Top Tips
You’ve got a great, flashy website that your marketing department loves – but are people actually engaging with it? For your website to be successful, you need to know how people interact with it, what keeps them engaged and what makes them leave. Measuring engagement gives you the data to improve...
Natasha Bougourd
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11 min read
4th Aug 2025
Independent School Marketing Strategies That Work: Expert Tips for Growth
The independent school market is especially challenging right now. The addition of VAT to private school fees means the pool of prospective parents is shrinking. Additionally, parents have a lot of options to choose from, with many schools struggling to differentiate themselves from the competition. If you want your school...
Rebellion Marketing
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11 min read
4th Aug 2025
What Is Engagement Rate & How You Can Keep Users Engaged on Socials
Your social media audience may be watching, but are they actually paying attention? There’s one way you can find out – through your engagement rate. Your social media engagement rate shows how many people are not only seeing your content, but actually interacting with it. It covers impressions compared to...
Rebellion Marketing
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11 min read
21st Jul 2025
The Ultimate Guide To Writing Engaging Website Content That Still Ranks
Struggling to write web content that actually gets noticed? You’re not alone. The online world is flooded with lifeless copy, which means you need to do more than just chuck a few keywords on a page. If you want your website to stand out, you have to create content that...
Natasha Bougourd
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11 min read
14th Jul 2025
SEO PR: Why PR Is Essential To Smashing Your SEO Goals
You want more eyes on your brand, but you feel like you’ve exhausted all avenues. You’re targeting the right keywords with helpful content, nailing your socials and using targeted ads. But one strategy you might be missing out on is SEO PR. Combining PR with your SEO builds real authority...
Natasha Bougourd
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11 min read
7th Jul 2025
ROAS Meaning & How To Calculate Return On Your Digital Advertising Spend
ROAS, aka return on ad spend, is one of the most effective ways to measure exactly how much revenue you’re getting back for your investment in ads. Knowing how to calculate ROAS lets you spot what’s really working and stop pouring money down the drain on campaigns that just aren’t...
Rebellion Marketing
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11 min read
26th Feb 2025
What is SEO: Boost Your Business Growth with Clear-Cut Strategies
Do you keep hearing people talking about SEO, but still unsure as to exactly what it is? Well, fear not, as we are here to clear up the jargon and help you understand the basic of SEO so you can make strategic decisions to support your marketing strategy. In short,...
Rebellion Marketing
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11 min read
19th Feb 2025
Search Intent: What It Is and Its Impact on Your SEO Strategy
Understanding search intent won’t just make you sound good at parties(!), it will also drive better traffic to your website leading to more conversions… Which is what we all want, right? Too many businesses rely on broad search terms where the intent of the user is unclear. But, understanding your...
Rebellion Marketing
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11 min read
18th Feb 2025
Website Conversions: How To Get More Leads From Your Website
Listen, if your website is pulling in good traffic, but you’re seeing nothing in terms of enquiries, then you have a problem. Now, before we go into detail on how your website landing pages can deliver more conversions using CRO (conversion rate optimisation) techniques, it’s worth checking the intent of...
Rebellion Marketing
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11 min read
29th Nov 2024
Instagram Post Size: Nailing the Perfect Dimensions for Your Feed
Instagram is a visual powerhouse, and getting your post sizes right can make or break your social media game. The ideal size for square Instagram posts is 1080 x 1080 pixels with a 1:1 aspect ratio. This ensures your images look crisp and professional across all devices. But there’s more...
Rebellion Marketing
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11 min read
28th Nov 2024
Google Search Update: What Marketers Need to Know Right Now
Google Search updates can be a bit of a mystery, but they’re crucial for anyone with a website. These changes affect how your site ranks and appears in search results. Google’s latest update aims to tackle spam and low-quality content, making search results more helpful for users. You might wonder...
Rebellion Marketing
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11 min read
25th Nov 2024
Why Would a Business Want To Rebrand? Plus the Story Behind Rebellion’s Rebrand
You might have noticed something different about Rebellion recently. We’re looking fresher, cleaner, slicker… Talk about a glow-up. That’s right, Rebellion has had a complete brand overhaul. But don’t worry – we’re still the no-nonsense agency that you all know and love. What we do hasn’t changed, but we’ve got...
Natasha Bougourd
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