A prospective parent arrives on your website for the first time. They may have found you through Google, followed a recommendation, clicked through from an advert or opened your site alongside four other schools they are considering. Within a few moments, they are already forming an impression. They probably have...

For years, the deal with Google was fairly straightforward. Somebody searched for something, Google showed them a list of websites and they clicked one of the blue links to find the answer. That journey still happens, but not as often as it used to. Google now answers many questions directly...

Selling a professional service is a slightly strange transaction. The client is being asked to pay for something they cannot examine beforehand, take home in a box or return because it looked better on the website. They cannot test a solicitor’s judgement, inspect an accountant’s advice or ask a consultant...

Open days remain one of the most important moments in the school admissions journey. They give families the opportunity to experience the atmosphere of the school, meet pupils and staff, explore the facilities and begin to imagine what daily life there might feel like for their child. Schools understandably invest...

Business owners have spent years thinking about whether their company appears on Google. They may now need to ask a second question: does it appear when somebody asks ChatGPT? People are beginning to use AI tools to research suppliers, compare services and create shortlists. Instead of searching for “accountant Birmingham”...

Referrals have traditionally been one of the best ways for professional services firms to win new work. A happy client recommends you to a colleague, a trusted contact makes an introduction and the resulting lead arrives with a degree of confidence already established. The difficulty is that referrals are unpredictable....

Your next prospective parent may already have formed an opinion about your school. They have not visited, spoken to admissions or watched the head deliver an uplifting speech about curiosity, character and preparing children for a changing world. But they have searched online. Perhaps they Googled ‘best independent schools near...

SEO ain’t dead, baby… It’s not standing still either. Search is changing fast. But Google is still here. People are still searching. Websites still matter. Content still matters. Technical foundations still matter. It’s just people are no longer only finding information through the classic list of blue links. They’re asking...

You’ve got a great, flashy website that your marketing department loves – but are people actually engaging with it? For your website to be successful, you need to know how people interact with it, what keeps them engaged and what makes them leave. Measuring engagement gives you the data to improve...

The independent school market is especially challenging right now. The addition of VAT to private school fees means the pool of prospective parents is shrinking. Additionally, parents have a lot of options to choose from, with many schools struggling to differentiate themselves from the competition.  If you want your school...