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The Rebellion Blog

Here, you'll find a treasure trove of comprehensive hints, actionable tips, and in-depth guides designed to empower you with the knowledge and strategies you need to elevate your marketing efforts.

Whether you're a business owner or a marketing professional, our blog is packed with practical insights and innovative ideas to help you stand out, connect with your audience, and achieve your goals. Dive in and discover how to make your marketing more impactful, creative, and rebellious.

Featured image for ROAS Meaning & How To Calculate Return On Your Digital Advertising Spend
12 min read
7th Jul 2025

ROAS Meaning & How To Calculate Return On Your Digital Advertising Spend

ROAS, aka return on ad spend, is one of the most effective ways to measure exactly how much revenue you’re getting back for your investment in ads. Knowing how to calculate ROAS lets you spot what’s really working and stop pouring money down the drain on campaigns that just aren’t...
Rebellion Marketing
Rebellion Marketing
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Featured image for How to Set Up Enhanced Conversions Google Ads: A Step-by-Step Guide
12 min read
8th Apr 2024

How to Set Up Enhanced Conversions Google Ads: A Step-by-Step Guide

Enhanced conversions for Google Ads represent a significant advancement in how conversion data is processed and utilised to optimise your campaigns. By enabling enhanced conversions, you provide additional conversion data in a privacy-safe way to Google Ads, which in turn improves the accuracy of conversion measurement and the performance of...
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Featured image for How PPC is the gift that keeps giving this festive season
12 min read
23rd Jan 2024

How PPC is the gift that keeps giving this festive season

Shhh…. It’s nearly that time of year, no don’t say it. If we don’t say it may, there’s still time to get our PPC strategies ready for Christmas. Darn it, we went and said it. Oh well, I guess Santa is out of the sack now.  The festive season is...
Katie James
Katie James
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Featured image for The ABC of PPC – A beginners guide to PPC
12 min read
23rd Jan 2024

The ABC of PPC – A beginners guide to PPC

You’ve got your fancy website up and running, products/services ready to go, Social media pages all set up, and you’ve even done some SEO but something’s missing. There is something else you can do. Pay per Click (or PPC) advertising. It may sound confusing or complicated but we’ve put together...
Katie James
Katie James
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Featured image for The Power of PPC | 6 Benefits for Business Growth
12 min read
23rd Jan 2024

The Power of PPC | 6 Benefits for Business Growth

PPC or Pay Per Click advertising is a form of digital marketing where advertisers pay each time a user clicks on one of the ads. Sounds pretty simple doesn’t it? You’ve probably seen them before on search engines, generally with a little ‘Sponsored’ indicator next to it. You may be...
Katie James
Katie James
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Featured image for Facebook Ads vs Google Ads: Which Ad Platform Is Best?
12 min read
6th Jun 2023

Facebook Ads vs Google Ads: Which Ad Platform Is Best?

In the ever-evolving landscape, two prominent ad platforms stand out: Facebook Ads vs Google Ads. These advertising giants offer powerful tools to reach your target audience and promote your business effectively. But which platform is the right choice for your business? It’s a common question that many businesses face when...
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Featured image for Why Aren’t My Google Ads Working?
12 min read
9th Nov 2020

Why Aren’t My Google Ads Working?

Have you asked “Why aren’t my Google Ads working?”… Yes? Then this blog is for you! Ok, we hear you, Google Ads are NOT easy. In fact, we have a Google Ad specialist who runs our client’s ad campaigns and will ONLY focus on that. That’s because the Google Ads...
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