Snapchat was released in 2011 and quickly grew to be one of the leading social media platforms in the twenty-tens. 

Although Snapchat has been one of the biggest social apps of the decade, there has been a decline in the platform’s active users in recent years. In the first quarter of 2021, Snapchat had 280 million active users, making it the 12th most used social media platform. Facebook, Instagram, and Twitter remain at the top, with TikTok in 4^th place with still plenty of room for growth.

What does this mean for marketing? 

Those who already think that Snapchat is dead may just need to refresh their strategy.  If you are not benefitting from your Snapchat content, you might be targeting the wrong demographic or you might not be keeping up with the latest trends.  Here are some ways you can integrate Snapchat into your marketing strategy. 

• Use Snapchat ads
• Target a younger demographic 
• Partner with influencers
• Be authentic and engaging

Use Snapchat to target a younger demographic

If you’ve found that you aren’t reaching your target audience on Snapchat, then it’s probably because they aren’t even on Snapchat!  Snapchat is almost only used by millennials and Generation Z.  According to DataReportal, nearly 6 in 10 U.S internet users aged 13 to 24 use Snapchat. 

It’s easy to say that ‘Snapchat is dead’, but in reality, it’s probably because your target audience just doesn’t use the app. 

It’s also important to remember that people grow up, and your audience that once used Snapchat may have moved on.  It’s absolutely key to keep up with the changes and adapt appropriately. 

Exclusivity

Audiences love to feel special, and Snapchat is the perfect way to do this!  Snapchat is the perfect platform to give your audience exclusive access and teasers for new products and services.  Users also love to see behind the scenes as it shows a level of transparency, so snapping behind-the-scenes content is sure to go down well with your audience and keep them coming back for more!

If you take a different angle, it is clear to see that Snapchat isn’t dead just yet, and it should still be an essential part of your digital marketing strategy.

By keeping up with the latest Snapchat trends in 2021, like creating immersive experiences and partnering with influencers, you can use Snapchat for marketing your business effectively. Maybe it’s time to stop asking if Snapchat is dead and accept it might be here to stay? At least for the time being…

So, is Snapchat dead? No! You should be using Snapchat for your business in 2021. The audience on Snapchat is one of a kind, they can’t be accessed from other social media channels.

Your brand can create a community on Snapchat with exclusive content and personal direct messages. The possibilities for you and your business on Snapchat are endless!