Here, you'll find a treasure trove of comprehensive hints, actionable tips, and in-depth guides designed to empower you with the knowledge and strategies you need to elevate your marketing efforts.
Whether you're a business owner or a marketing professional, our blog is packed with practical insights and innovative ideas to help you stand out, connect with your audience, and achieve your goals. Dive in and discover how to make your marketing more impactful, creative, and rebellious.
16 min read
21st Jul 2025
The Ultimate Guide To Writing Engaging Website Content That Still Ranks
Struggling to write web content that actually gets noticed? You’re not alone. The online world is flooded with lifeless copy, which means you need to do more than just chuck a few keywords on a page. If you want your website to stand out, you have to create content that...
Natasha Bougourd
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16 min read
14th Jul 2025
SEO PR: Why PR Is Essential To Smashing Your SEO Goals
You want more eyes on your brand, but you feel like you’ve exhausted all avenues. You’re targeting the right keywords with helpful content, nailing your socials and using targeted ads. But one strategy you might be missing out on is SEO PR. Combining PR with your SEO builds real authority...
Natasha Bougourd
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16 min read
26th Feb 2025
What is SEO: Boost Your Business Growth with Clear-Cut Strategies
Do you keep hearing people talking about SEO, but still unsure as to exactly what it is? Well, fear not, as we are here to clear up the jargon and help you understand the basic of SEO so you can make strategic decisions to support your marketing strategy. In short,...
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16 min read
19th Feb 2025
Search Intent: What It Is and Its Impact on Your SEO Strategy
Understanding search intent won’t just make you sound good at parties(!), it will also drive better traffic to your website leading to more conversions… Which is what we all want, right? Too many businesses rely on broad search terms where the intent of the user is unclear. But, understanding your...
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16 min read
18th Feb 2025
Website Conversions: How To Get More Leads From Your Website
Listen, if your website is pulling in good traffic, but you’re seeing nothing in terms of enquiries, then you have a problem. Now, before we go into detail on how your website landing pages can deliver more conversions using CRO (conversion rate optimisation) techniques, it’s worth checking the intent of...
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16 min read
28th Nov 2024
Google Search Update: What Marketers Need to Know Right Now
Google Search updates can be a bit of a mystery, but they’re crucial for anyone with a website. These changes affect how your site ranks and appears in search results. Google’s latest update aims to tackle spam and low-quality content, making search results more helpful for users. You might wonder...
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16 min read
19th Jun 2024
How to Write a Blog for Top Google Rankings and Maximum Traffic: No-Nonsense Tips for Success
We’re taking a deep dive and giving you our tried and tested step-by-step guide on writing a blog that actually converts, but before we do that, here’s a short list of the steps you should take if you want to just crack on: Ok, let’s get into it! Listen, why...
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16 min read
22nd Apr 2024
What Are Backlinks in SEO? Understanding Their Impact on Search Rankings
Backlinks in SEO, often simply called backlinks, are crucial components of your website’s search engine performance. They are essentially incoming hyperlinks from one webpage to another site and are metaphorically referred to as the currency of the internet. A backlink to your site is a signal to search engines that...
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16 min read
14th Apr 2024
How to Do SEO Competitor Research: A Comprehensive Guide
SEO competitor analysis is an essential component of any effective SEO strategy. Understanding your competitors’ strengths and weaknesses can provide invaluable insights into your own website’s performance. By meticulously analysing your competitors’ techniques, you gain the ability to identify key opportunities for improvement and leverage areas where your website can...
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16 min read
4th Apr 2024
Free Meta Description Generator: Streamline Your SEO Effortlessly
In the fast-paced world of SEO, your webpage’s meta description can significantly impact its performance in search engine results. A well-crafted meta description acts as a pitch to potential visitors, summarising your page’s content and encouraging higher click-through rates. This is where a free meta description generator becomes a valuable...
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16 min read
28th Mar 2024
How to Do Keyword Research: A Comprehensive Guide for Successful SEO
Keyword research is a critical component in the world of SEO that allows you to understand the terms and phrases your potential customers are using to search for products or services related to your business. It’s the first step in optimising your website for search engine rankings and is crucial...
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16 min read
9th Feb 2024
Mastering SEO: How to Write an Effective Meta Description
Welcome to the world of SEO, where the little things can make a big difference! One of these ‘little things’ is the meta description – a brief snippet of text that appears under your website’s title in search engine results. While it might seem like a small detail, a well-crafted...
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16 min read
2nd Dec 2022
Recommended tools to give your marketing a boost | The best marketing tools
There are so many tools out there that you can use to help give your marketing a boost. But sometimes, there are too many. So what do you do? Head to Google and ask what are the best marketing tools, of course! We’ve saved you a job though, because we’ve...
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16 min read
12th Apr 2022
Debunking Top Google Analytics Terms: What They Mean For Your Business!
Have you ever received a marketing report and thought “what on earth is a bounce rate?”, “What does it mean!?” Google Analytics is a powerful tool that can help businesses track the performance of their website. However, it can often be difficult to understand all of the terminologies that are...
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16 min read
6th Sep 2021
Is Your Website Supporting Your Customer Journey?
In the big digital world, there are multiple ways customers can discover and learn about your business. From social media to offline marketing and advertising, it can all get a bit complicated. However, the main role of your website is to nurture any leads to your website, from any location...
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16 min read
13th Aug 2021
So, You Want To Get To The Top of Google?
I hate to break it to you, but so does everyone else…Getting to the top of Google is one of the most sought after marketing goals, and to be honest, it is for a good reason! However, to reach the shiny top place of Google, you’re competing against every other...
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16 min read
22nd Jun 2021
Search Engine Optimisation – When Will Google Rank Your website?
“When will Google rank my website?” is a common question asked by entrepreneurs and business owners the world over, but you may have found yourself wondering why nobody seems to be able to give you a solid answer, right? The reason for that is that Google itself doesn’t give a...
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