Here, you'll find a treasure trove of comprehensive hints, actionable tips, and in-depth guides designed to empower you with the knowledge and strategies you need to elevate your marketing efforts.
Whether you're a business owner or a marketing professional, our blog is packed with practical insights and innovative ideas to help you stand out, connect with your audience, and achieve your goals. Dive in and discover how to make your marketing more impactful, creative, and rebellious.
7 min read
29th Jul 2026
Selling Trust, Not Stuff: Why Professional Services Marketing Is Different
Selling a professional service is a slightly strange transaction. The client is being asked to pay for something they cannot examine beforehand, take home in a box or return because it looked better on the website. They cannot test a solicitor’s judgement, inspect an accountant’s advice or ask a consultant...
Tim Daddio
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7 min read
22nd Jul 2026
Open Days Aren’t Enough: How Families Really Choose a School Now
Open days remain one of the most important moments in the school admissions journey. They give families the opportunity to experience the atmosphere of the school, meet pupils and staff, explore the facilities and begin to imagine what daily life there might feel like for their child. Schools understandably invest...
Tim Daddio
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7 min read
8th Jul 2026
Referrals Are Drying Up: How Professional Services Firms Win Work in 2026
Referrals have traditionally been one of the best ways for professional services firms to win new work. A happy client recommends you to a colleague, a trusted contact makes an introduction and the resulting lead arrives with a degree of confidence already established. The difficulty is that referrals are unpredictable....
Tim Daddio
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7 min read
22nd Jun 2026
SEO vs GEO: What’s the Difference? And Why You Now Need Both
SEO ain’t dead, baby… It’s not standing still either. Search is changing fast. But Google is still here. People are still searching. Websites still matter. Content still matters. Technical foundations still matter. It’s just people are no longer only finding information through the classic list of blue links. They’re asking...
Tim Daddio
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7 min read
1st Sep 2025
How to Measure, Improve & Convert Website Engagement: 10 Top Tips
You’ve got a great, flashy website that your marketing department loves – but are people actually engaging with it? For your website to be successful, you need to know how people interact with it, what keeps them engaged and what makes them leave. Measuring engagement gives you the data to improve...
Natasha Bougourd
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7 min read
4th Aug 2025
Independent School Marketing Strategies That Work: Expert Tips for Growth
The independent school market is especially challenging right now. The addition of VAT to private school fees means the pool of prospective parents is shrinking. Additionally, parents have a lot of options to choose from, with many schools struggling to differentiate themselves from the competition. If you want your school...
Chloe Pestell
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7 min read
18th Feb 2025
Website Conversions: How To Get More Leads From Your Website
Listen, if your website is pulling in good traffic, but you’re seeing nothing in terms of enquiries, then you have a problem. Now, before we go into detail on how your website landing pages can deliver more conversions using CRO (conversion rate optimisation) techniques, it’s worth checking the intent of...
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7 min read
23rd Nov 2024
Christmas Marketing Ideas: Sleigh Your Sales This Festive Season
Christmas is coming, and it’s time to spruce up your marketing game. You don’t want to miss out on the festive cheer that can boost your sales and brand awareness. The holiday season is a golden opportunity to connect with your customers and increase your revenue through creative Christmas marketing...
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7 min read
11th Jul 2024
How to Get Followers on TikTok: No-Nonsense Strategies that Work
We know that growing your TikTok following can seem daunting, but it really is achievable with the right approach and, it isn’t just about weird dances anymore either! TikTok is a platform brimming with opportunities for creativity and engagement for both creators and businesses. As with everything digital, it’s all...
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7 min read
10th Jul 2024
Colour Theory in Marketing: A Beginner’s Guide
Colours aren’t just for show—they spark emotions, shape perceptions, and drive actions. This straightforward guide covers the essentials of colour theory, arming you with the know-how to use colours effectively in your branding. From grasping primary colours to mastering complementary schemes, you’ll learn how to make smart colour choices that...
Chloe Pestell
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7 min read
8th Jul 2024
Inside Out 2: Emotional Marketing Lessons from Pixar’s Latest Hit
It’s not quite the Barbie movie, but Pixar’s “Inside Out 2” is more than just a film; it’s a masterclass in emotional marketing. By introducing new characters Anxiety, Envy, Embarrassment, and Ennui, Pixar taps into a palette of emotions that resonate deeply with audiences of all ages. This emotional connect...
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7 min read
19th Jun 2024
How to Write a Blog for Top Google Rankings and Maximum Traffic: No-Nonsense Tips for Success
We’re taking a deep dive and giving you our tried and tested step-by-step guide on writing a blog that actually converts, but before we do that, here’s a short list of the steps you should take if you want to just crack on: Ok, let’s get into it! Listen, why...
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7 min read
26th Apr 2024
How to Set Quality Marketing Objectives: A Strategic Guide for Success
Setting quality marketing objectives is a fundamental part of devising a successful marketing strategy. Your objectives should be the guiding stars of your marketing efforts, helping you to focus on what needs to be accomplished to grow your business. It’s about understanding not just where you want your brand to...
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7 min read
14th Apr 2024
How to Do SEO Competitor Research: A Comprehensive Guide
SEO competitor analysis is an essential component of any effective SEO strategy. Understanding your competitors’ strengths and weaknesses can provide invaluable insights into your own website’s performance. By meticulously analysing your competitors’ techniques, you gain the ability to identify key opportunities for improvement and leverage areas where your website can...
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7 min read
13th Apr 2024
The AIDA Model Explained: Unravelling the Secrets of Effective Advertising
Understanding the AIDA model is crucial if you’re looking to improve your marketing and advertising strategies. At its core, the AIDA model represents the cognitive stages a potential customer goes through during the buying process. Developed in the late 19th century (yeah we know, old right?!), this model has stood...
Katie James
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7 min read
23rd Jan 2024
Marketing in the Barbie Movie | A RACE model analysis
Whether you loved it, or you’ve had Kenough of the Barbie movie (we’re sorry about that joke) there’s no denying that there was one aspect everyone was talking about—the marketing. Everywhere you looked this year your eyes were met with a wall of pink as Warner. Bros went out of...
Katie James
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7 min read
23rd Jan 2024
Master the art of Social Media and Digital Marketing
Social media is a great way to interact with and build relationships with your audience. With more and more people using social media not just for entertainment but also for brand interaction and identifying products and services they may wish to purchase it is becoming even more important to get...
Katie James
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7 min read
2nd Dec 2022
Recommended tools to give your marketing a boost | The best marketing tools
There are so many tools out there that you can use to help give your marketing a boost. But sometimes, there are too many. So what do you do? Head to Google and ask what are the best marketing tools, of course! We’ve saved you a job though, because we’ve...
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7 min read
1st Jul 2022
Generational Marketing – Why we should take Millenials and Gen Z seriously
Ok boomer…What do you know about life Millenials… We hear these terms being thrown around online far too often. And since we’re a marketing agency, let’s look at generations and the role they play in marketing. It’s bigger than you may realise. We take into account many aspects of a...
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7 min read
12th Apr 2022
Debunking Top Google Analytics Terms: What They Mean For Your Business!
Have you ever received a marketing report and thought “what on earth is a bounce rate?”, “What does it mean!?” Google Analytics is a powerful tool that can help businesses track the performance of their website. However, it can often be difficult to understand all of the terminologies that are...
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7 min read
16th Jan 2022
2021 Our year in review – marketing, sales, and business growth!
2021… yep, we recoil in horror when we hear that year too! But, in lots of ways, it was a fantastic year for the Rebellion Marketing team, and our clients! In 2021, we were able to celebrate a number of successes across the board, with new team members joining us...
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7 min read
12th Dec 2021
How To Stand Out From The Crowd Online
Many people think that a marketing strategy has to be big-budget and big goals. But we’re actually here to let you in on a little secret. That’s not true! With the integration of social media into our daily lives, there are ways you can get ahead of the competition and...
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7 min read
2nd Dec 2021
How To Choose A Good Quality Marketing Agency
If you are in business or thinking of starting your own business, the importance of marketing is something that cannot be underestimated. Since selling goods and services is what brings money through the door, it makes sense to ensure that you have good quality marketing in place in order to...
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7 min read
9th Nov 2021
Is your marketing strategy delivering an ROI?
Is your marketing strategy delivering an ROI? This should be the key question you are asking when reviewing what is happening with your marketing mix, either with the internal team or any external marketing company you may be utilising. If the marketing professionals can’t answer that question with a degree...
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