Here, you'll find a treasure trove of comprehensive hints, actionable tips, and in-depth guides designed to empower you with the knowledge and strategies you need to elevate your marketing efforts.
Whether you're a business owner or a marketing professional, our blog is packed with practical insights and innovative ideas to help you stand out, connect with your audience, and achieve your goals. Dive in and discover how to make your marketing more impactful, creative, and rebellious.
11 min read
4th Aug 2025
What Is Engagement Rate & How You Can Keep Users Engaged on Socials
Your social media audience may be watching, but are they actually paying attention? There’s one way you can find out – through your engagement rate. Your social media engagement rate shows how many people are not only seeing your content, but actually interacting with it. It covers impressions compared to...
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11 min read
29th Nov 2024
Instagram Post Size: Nailing the Perfect Dimensions for Your Feed
Instagram is a visual powerhouse, and getting your post sizes right can make or break your social media game. The ideal size for square Instagram posts is 1080 x 1080 pixels with a 1:1 aspect ratio. This ensures your images look crisp and professional across all devices. But there’s more...
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11 min read
11th Jul 2024
How to Get Followers on TikTok: No-Nonsense Strategies that Work
We know that growing your TikTok following can seem daunting, but it really is achievable with the right approach and, it isn’t just about weird dances anymore either! TikTok is a platform brimming with opportunities for creativity and engagement for both creators and businesses. As with everything digital, it’s all...
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11 min read
23rd Jan 2024
Master the art of Social Media and Digital Marketing
Social media is a great way to interact with and build relationships with your audience. With more and more people using social media not just for entertainment but also for brand interaction and identifying products and services they may wish to purchase it is becoming even more important to get...
Katie James
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11 min read
27th Feb 2023
How has social media changed marketing?
When we think of social media, we definitely think of the good, the bad and the ugly. Social platforms can be a very scary place, so whether you’re a novice to it all or are worryingly chronically online, here’s how we think Social Media has changed marketing. What is social...
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11 min read
2nd Dec 2022
Recommended tools to give your marketing a boost | The best marketing tools
There are so many tools out there that you can use to help give your marketing a boost. But sometimes, there are too many. So what do you do? Head to Google and ask what are the best marketing tools, of course! We’ve saved you a job though, because we’ve...
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11 min read
25th Aug 2022
Riding the Tiktok Wave
Ahh Tiktok, the platform that can confuse many, while still keeping us all obsessed with the new trends and viral videos. There isn’t a day that goes by where we aren’t dealing with the trending sounds running rampant in our heads. Tiktok as a platform took off, it isn’t only...
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11 min read
8th Mar 2022
Why You Shouldn’t Be Tempted By The Dark Side of Instagram
When it comes to Instagram, many feel tempted by the dark side. This is because it can be all too easy to buy fake followers and likes, which gives the appearance of a successful account. But, STAY AWAY! (please!) There are several reasons why you should not buy Instagram followers...
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11 min read
22nd Dec 2021
How to Get Leads from LinkedIn: Effective Networking Strategies
LinkedIn has become a powerhouse for professionals looking to expand their networks and companies aiming to generate quality leads. With over 700 million members, it’s a goldmine for identifying and connecting with potential clients, so it’s no wonder everyone wants a piece of the pie! However, approaching LinkedIn with a...
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11 min read
12th Dec 2021
How To Stand Out From The Crowd Online
Many people think that a marketing strategy has to be big-budget and big goals. But we’re actually here to let you in on a little secret. That’s not true! With the integration of social media into our daily lives, there are ways you can get ahead of the competition and...
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11 min read
22nd Nov 2021
The Impact of Great Photography for Your Brand
It’s no secret that great visuals make a big impact on the customer, whether it is a stunning shop window display, a swanky office or a clean website. When it comes to marketing, the imagery you use is extremely important, and unfortunately, stock images only take you so far. In this...
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11 min read
26th Oct 2021
Is Snapchat dead in 2021?
Snapchat was released in 2011 and quickly grew to be one of the leading social media platforms in the twenty-tens. Although Snapchat has been one of the biggest social apps of the decade, there has been a decline in the platform’s active users in recent years. In the first quarter of 2021,...
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11 min read
26th Oct 2021
Social Media Marketing – Should You Include It In Your Marketing Mix?
Social media marketing is nothing new. As consumers, we’ve been immersing ourselves in the digital world for over 20 years, and social media has been a key driving force in bringing users online and connecting the world through digital communication. According to Backlinko’s blog on social growth statistics, there are...
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11 min read
2nd Aug 2021
How To Show Your Humanity In Content Posts
By being a “human” and showing your humanity in your posts, it shows your consumers that your brand isn’t a faceless corporate entity but a relatable business with which you can create trust and connection! Here are a few ways of making your business come across more human: Inspirational Post:...
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11 min read
20th Jul 2021
Is Your Instagram Engagement Rubbish? This is How to Fix It!
Instagram has around 1 billion active users, so it’s no surprise that brands flock to the app. Instagram is a simple platform that allows consumers to swipe up and down to see what they like based on imagery and comments. So, exposing your brand to over 1 billion users seems...
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11 min read
24th Jun 2020
The REAL Reason You’re Not Getting Inbound Leads From Social Media
We probably bleat on about this too much, but, there’s a reason you’re not getting leads from social media activity, and it’s NOT because it doesn’t work! Trust us, social media is absolutely overflowing with prospects and potential leads. No matter what your business is, you can find a platform...
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11 min read
17th Jun 2020
Does Influencer Marketing Really Work?
You may have heard the term “influencer marketing” or at least you may know what an “influencer” is. But, what is it? what do they do? and, can it really work for your brand? So, first of all… what on earth is “influencer marketing”? Influencer marketing refers to the use...
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