The Rebellion Blog

Jade Scotney
Content Marketing
Search Engine Optimisation
What Are Backlinks in SEO? Understanding Their Impact on Search Rankings
Backlinks in SEO, often simply called backlinks, are crucial components of your website’s search engine performance. They are essentially incoming hyperlinks from one webpage to another site and are metaphorically...
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Jade Scotney
Advice
Keywords
Marketing Strategy
Search Engine Optimisation
How to Do SEO Competitor Research: A Comprehensive Guide
SEO competitor analysis is an essential component of any effective SEO strategy. Understanding your competitors’ strengths and weaknesses can provide invaluable insights into your own website’s performance. By meticulously analysing...
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Jade Scotney
Advice
Marketing Strategy
Resources
The AIDA Model Explained: Unravelling the Secrets of Effective Advertising
Understanding the AIDA model is crucial if you’re looking to improve your marketing and advertising strategies. At its core, the AIDA model represents the cognitive stages a potential customer goes...
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Jade Scotney
Keywords
Paid Advertising
Resources
How to Set Up Enhanced Conversions Google Ads: A Step-by-Step Guide
Enhanced conversions for Google Ads represent a significant advancement in how conversion data is processed and utilised to optimise your campaigns. By enabling enhanced conversions, you provide additional conversion data...
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Jade Scotney
Search Engine Optimisation
Free Meta Description Generator: Streamline Your SEO Effortlessly
In the fast-paced world of SEO, your webpage’s meta description can significantly impact its performance in search engine results. A well-crafted meta description acts as a pitch to potential visitors,...
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Jade Scotney
Advice
Search Engine Optimisation
How to Do Keyword Research: A Comprehensive Guide for Successful SEO
Keyword research is a critical component in the world of SEO that allows you to understand the terms and phrases your potential customers are using to search for products or...
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Bradley Patching
Search Engine Optimisation
Website Design
Mastering SEO: How to Write an Effective Meta Description
Welcome to the world of SEO, where the little things can make a big difference! One of these ‘little things’ is the meta description – a brief snippet of text...
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Advice
Content Marketing
Marketing Strategy
Marketing in the Barbie Movie | A RACE model analysis
Whether you loved it, or you’ve had Kenough of the Barbie movie (we’re sorry about that joke) there’s no denying that there was one aspect everyone was talking about—the marketing....
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Marketing Strategy
Social Media
Master the art of Social Media and Digital Marketing
Social media is a great way to interact with and build relationships with your audience. With more and more people using social media not just for entertainment but also for...
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Content Marketing
Paid Advertising
How PPC is the gift that keeps giving this festive season
Shhh…. It’s nearly that time of year, no don’t say it. If we don’t say it may, there’s still time to get our PPC strategies ready for Christmas. Darn it,...
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Content Marketing
Paid Advertising
The ABC of PPC – A beginners guide to PPC
You’ve got your fancy website up and running, products/services ready to go, Social media pages all set up, and you’ve even done some SEO but something’s missing. There is something...
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Content Marketing
Paid Advertising
The Power of PPC | 6 Benefits for Business Growth
PPC or Pay Per Click advertising is a form of digital marketing where advertisers pay each time a user clicks on one of the ads. Sounds pretty simple doesn’t it?...
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Lily Stephens
Content Marketing
The Do’s and Don’ts of Content during pride month | What can businesses do during pride month?
Ah, pride month, one of the many international events that can cause worry for companies no matter what industry you’re in.  What do we post for pride month? How do...
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Lily Stephens
Paid Advertising
Facebook Ads vs Google Ads: Which Ad Platform Is Best?
In the ever-evolving landscape, two prominent ad platforms stand out: Facebook Ads vs Google Ads. These advertising giants offer powerful tools to reach your target audience and promote your business...
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Lily Stephens
Advice
Content Marketing
Jasper AI blog workflow Vs ChatGPT Vs Jasper Chat | The battle of the AI content creation platforms
Did you know there is more than one type of AI content creation platform? Yup, there are quite a few actually. However, there are two which are more popular within...
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Lily Stephens
Content Marketing
Updates
AI content – are robots taking over the world of digital marketing?
AI content is taking over the digital world. Well, in general conversation that is. Robots are yet to invade us, and we Rebels won’t be one to talk about that...
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Jade Scotney
Content Marketing
Social Media
How has social media changed marketing?
When we think of social media, we definitely think of the good, the bad and the ugly. Social platforms can be a very scary place, so whether you’re a novice...
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Jade Scotney
Content Marketing
Keywords
How important are keywords in content marketing?
Keywords are vital in marketing because they attract individuals who are looking for material similar to yours on the internet. They are a crucial aspect of search engine optimisation. Your...
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Lily Stephens
Advice
Content Marketing
Marketing Strategy
Search Engine Optimisation
Social Media
Recommended tools to give your marketing a boost | The best marketing tools
There are so many tools out there that you can use to help give your marketing a boost. But sometimes, there are too many. So what do you do? Head...
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Lily Stephens
Social Media
Riding the Tiktok Wave
Ahh Tiktok, the platform that can confuse many, while still keeping us all obsessed with the new trends and viral videos. There isn’t a day that goes by where we...
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Lily Stephens
Content Marketing
How do I create a content calendar?
 Content marketing continues to dominate marketing efforts. There are many businesses out there that create content without any form of plan. We know that we’re rebels but even we wouldn’t...
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